Privacy Policy




Last updated on July 5, 2022 

This privacy policy (together with the terms and conditions of use and sales and other documents specified in them) describes your personal data that we collect from you or that you share with the address and how the data can be used or disclosed. In this policy, the terms “Marttiini”, “we” and “us” refer to Marttiini Oy that is part of the Finnish public listed company Rapala VMC Oy, and has the Finnish business ID 0192218-9. This privacy policy is also applied by all of Marttiini Oy’s subsidiaries in their business for applicable parts. 

In this privacy policy, we describe how your data is processed when you visit our website, make purchases in our online store, register for the Marttiini Club or want to join our newsletter mailing list.

If you have any questions about this privacy policy or the processing of your personal data or you wish to exercise your rights, please contact: 
Marttiini Oy
Tehtaantie 2
17200 Vääksy

Telephone: +358 403 110 600
Business ID: 0192218-9


We collect and process your personal data for predetermined purposes of use. These purposes of use include situations in which you visit our website, order products from our online store or contact us via different communication channels. 

We must process your personal data in order to execute and manage your purchases, orders, payments, returns/exchanges or data requests and to serve you in other ways. In other words, sharing certain personal data is a prerequisite for providing the service. If you do not wish to share the requested personal data, we cannot provide you with certain services or deliver products to you.

  • ONLINE STORE. When you purchase something from our online store, we process your personal data at different stages of the order. We process your order, payment transaction and delivery information, among others. It is not possible for us to deliver the products without this information.
With your consent, we deliver you advertisements, coupons, newsletters, releases about events and special offers via email or SMS. With your consent, we use cookies and similar technologies on our website to collect statistical data and to send you targeted advertising. You can find more information about cookies and similar technologies from our cookie policy.
  • NEWSLETTER. If you so wish, you can subscribe to our newsletter and we will send you information about topical matters and changes in our services. We will also notify you about offers, campaigns and new products.
  • CUSTOMER LOYALTY PROGRAM.  If you so wish, you can become a member of the Marttiini Club customer loyalty program and we will provide you with discounts and offers in our online store and shops. As a member of the Club, you will be the first to know about our new products and special offers.
  • COMMUNITY SERVICE SITES. Our website allows you to use third-party community service sites, such as Facebook. This refers to the use of social media extensions, such as Facebook’s likes, Twitter’s tweets, Pinterest’s Pin and Google’s +1 buttons, etc. When you use community service sites and their extensions, you share your information with them, and these sites’ privacy policies are applied to this type of data disclosure. In addition, they may collect data about you, including your activity on the site, or they may announce your use of this website in their social media contexts. These kinds of services may allow tracking your activity across several websites in order to produce targeted advertising. Please note that in these cases, the communities’ privacy policies are valid, and we highly recommend you to read them. We may add new social media extensions and buttons on our site at times.
As a company, we have to fulfill several legal obligations for which we must process your personal data. Legislation on taxes and accounting, among others, entail us to store certain information regarding your purchase.
    We may process your personal data to fulfill our obligations to respond to judicial actions, for example. 
We process your personal data in our administrative and logistical processes for analyzing and reporting purposes and for optimizing the group’s internal business processes to further develop them and make them more efficient and safer. These include the development of the customer service process or the delivery schedule of ordered products, for instance. 
We may also process your personal data to prevent misconduct or similar criminal activity. If you have already ordered our products, we can send you advertisements based on our legitimate interest. We ensure that the processing based on legitimate interest is proportionate to your rights and meets your reasonable expectations. Our legitimate interest is most often based on a customer relationship or similar between us. Using your personal data for targeting marketing and using adapted target groups in social media services is based on our legitimate interest. 
Please note that you can always object to the processing of your personal data based on legitimate interest.
  • WEBSITE ADMINISTRATION. We want to present the content in the best and most effective way on your specific device, which is why we process information about your device and browser as well as other traffic data to ensure a smooth user experience. 
  • CONTACTS AND CUSTOMER SERVICE. All contact requests are processed by the customer service. We respond to any messages, queries and product feedback from you as soon as possible. The customer service team also responds to telephone communications.
  • ANALYTICS. We want to ensure that we are providing you with content that you find interesting, which is why we collect analytics data on our website. It helps us develop the website content into a more user-friendly and interactive direction.
  • MARKETING. We can target marketing to you based on the products you have browsed on our website. In our marketing, we use social media services’ adapted target groups. At times, we also organize different prize draws and lotteries in connection with which we collect and process your personal data.
  • SECURITY AND CRIME PREVENTION. In certain situations, we process your personal data also to identify technical flaws and repair errors. In addition, data is processed to ensure the security of our information systems and services and to test their functionality. This may include preventing fraud and criminal activity.


We primarily collect personal data from you. We receive most of the data directly from you while you are shopping at our online store or registering for the Marttiini Club, for example. We also process technical device and log data that is collected automatically when you use our online service. These data include your IP address and the time stamp of your visit.

Generally speaking, your personal data is processed according to the following principle: If we ask you to provide personal data, you can decide what personal data you wish to share with us. However, in some cases, we require your personal data to offer our services. If you make purchases at our online store, we need your name and contact details in order to deliver your shopping.

PROFILE INFORMATION. Profile information is collected when you join the customer loyalty program and make purchases, for example. This information includes your email address, name and contact details.

PURCHASE AND GUARANTEE INFORMATION. Purchase information includes the products you have ordered, dates of order, return and exchange information of the product, payment transactions and delivery information. 

MESSAGES AND COMMUNICATIONS DATA refer to data collected from your contacts or when the customer service contacts you. These data may include the contents of the messages you have sent and communications methods. We may also request technical data if you report an issue on our website.

TECHNICAL DATA. We automatically receive technical data, such as your IP address and device information, when you use our online services. The log files track the Internet protocol (IP) addresses, browser type, Internet service provider (ISP), reference and exit sites, platform type, date/time stamps and numbers of clicks. We use these data to analyze trends, administer the site, prevent fraud, track the navigation of the website as a whole and collect extensive demographic data for hybrid access.

MARKETING DATA. We collect and process different data groups related to our marketing. We may classify and profile you based on your purchase history in order to send you significant advertisements. These data include any advertisement or advertisements you have seen or clicked that you have interacted with, marketing messages sent by us and your marketing preferences. At times, we may also provide information about carefully selected partners and the services they provide.

COMPETITIONS AND PRIZE DRAWS. At times, we organize competitions, prize draws, campaigns and sponsorship events from which we collect participant information and contact details for delivering the prizes.  

COOKIE DATA. We use cookies and similar technologies to collect data about your visit and what you do on our website. These data include individual cookie identifiers, the sites you have visited and the products you have viewed. You can read more about our cookie policy in the cookie list.

DATA RELATED TO SOCIAL MEDIA. If you use the social media functions or social media channels available on our website, we receive certain information about you, such as your comments, likes and posts. These include the data based on the social media you have shared, such as Facebook or YouTube. However, please note that each of our company’s sites available through social media sites may contain their own terms and conditions and privacy policies. Using this kind of a company site or application, including the submission of content, material or personal data through an applicable company site or application, is always subject to the terms and conditions and privacy policy.


Marttiini only discloses your personal data within the boundaries of the law. The primarily recipient of your personal data is Marttiini Oy. We also engage in especially close contact with certain service providers related to the delivery of services (such as transport and delivery service providers) as well as technical service providers (for instance, companies providing server room services that provide hosting services for our IT systems). As a rule, these service providers may process your personal data only on our behalf and in certain situations.

GROUP COMPANIES. We may disclose personal data to our parent company or subsidiaries and comparable companies, as well as companies that manufacture Marttiini Oy’s brands and products that can be seen on our website and are located within the European Union.
IT AND DATA CENTER SERVICE PROVIDERS. We cooperate with different IT service providers in order to offer our services to you. These service providers include IT system, cloud-based service and server room service providers.
WAREHOUSE AND LOGISTICS SERVICE PROVIDERS. We disclose your personal and purchase data to our warehousing partners and logistics services providers that deliver your products. 
MARKETING PARTNERS. We may, with your consent, share your browsing history details with social media platforms (such as Facebook and YouTube) in connection with our marketing activities. We may also share your browsing history with other third parties in order to administer and display advertisements on our website and to adapt your online experience based on your interests.
PRODUCT SUPPLIERS, DISTRIBUTORS AND MANUFACTURERS. We may disclose your personal data to our suppliers and service providers that we use to support our business operations. For instance, we may use a credit card handling company to invoice you or a logistics partner to deliver your order. 
PAYMENT SERVICE PROVIDERS. If you pay with a credit card or online banking credentials, your personal data will be disclosed to the payment service provider to enable the payment process. 
SOCIAL MEDIA COMPANIES. Our website allows you to use third-party social media network platforms, such as Facebook. It is possible that the services collect data about you, including data about your activities, and they may notify your contacts on your social media channels that you are using this website. These kinds of services may enable tracking your activities across several websites to deliver more targeted advertising. Please note that the services’ own privacy policies will be applied to these activities, and we recommend getting to know the policies.
OTHERS. In addition, we may disclose your personal data to third parties to comply with a court decision or legal obligation, to enforce or apply our terms and conditions of use or to protect the rights, property or safety of Marttiini, our customers or other parties. This includes swapping data with other companies or organizations to prevent misconduct and decrease credit risks. In connection with a merger, acquisition or any other partial or full sales of our assets, the personal data related to our customers in our possession may belong to the assets to be transferred to the buyer.

Marttiini Oy may receive and transfer personal data to the United States in order to perform the online store services executed on the website in cooperation with our contractual partners located in the United States.

All contractual relationships are protected with necessary privacy agreements, and we do everything in our power to ensure that our international partners comply with the applicable legislation.

If your personal data is disclosed to a third country, the level of the privacy protection required in the General Data Protection Regulation may decrease. For this reason, we aim to carry out all necessary actions to ensure the high security level of your personal data in line with the requirements of the General Data Protection Regulation prior to the transfer. The necessary actions we execute include the use of Standard Contractual Clauses (SCC) approved and provided by the European Commission as part of our agreements that we sign with recipients of personal data located in third countries. You can find more information about the Standard Contractual Clauses here.

Generally speaking, your personal data may not be stored in a format that would allow identifying them for longer than is necessary for the purposes of processing personal data. Thus we must delete the data or alter it so that individuals can no longer be identified once the data is no longer necessary. Marttiini Oy complies with strict procedures with data storage, and we do our best to ensure that we delete any outdated or unused data.

As the purpose for processing personal data (see section FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA?) may vary, also the storage period of your personal data may vary. For instance, we never store credit card numbers in full due to safety issues. We process information we require to deliver your order until you have received your order and for as long as the legislation obligates us to observe our transactions. As long as we have your consent, we are happy to deliver you our marketing materials.
Remember that even if your customer relationship with us is over, we may still process your personal data for as long as we have a legitimate interest to do so. This may mean, for instance, safeguarding our legal rights in which case we will store the data until the legal issues in question has been resolved in full.

Marttiini applies strict and topical information security methods to protecting your personal data. It is important for us to protect the confidentiality and integrity of your personal data when processing them. We have executed measures aimed at protecting your personal data from accidentally going missing and unlawful access, use, editing and disclosure.

Your personal data is protected with physical, organisational and technological methods. Data are stored on servers located in safe server rooms behind firewalls, and when we use our partners to process your personal data, we insist that they comply with the same rules we comply with. Only authorized persons may use the data, and we maintain several different technical procedures to protect the data and to supervise access. All payment transactions are protected with SSL technology. We do all this to decrease the risk of misplacement, misconduct or unauthorized use, disclosure or altering of your personal data in our possession. 


Pursuant to the European Union General Data Protection Regulation, you have certain rights that you may exercise to limit the use of your personal data and to supervise and protect your personal data.

You have the right to request access to your personal data, the right to rectify or delete data and the right to transfer data from one system to another. In addition, you may request us to limit the processing of your personal data or object to the processing. If the processing of your personal data is based on your consent, as with marketing, you have the right to withdraw your consent at any time.

When you are exercising your rights, please be prepared to verify your identity in a manner stipulated by Marttiini.

On our website, you can view and update your personal data or withdraw your consent for marketing communications by logging into our website, visiting the My account site and by making changes whenever you see fit. If you have forgotten your password (as you have tried to register and have failed), you can click the “Did you forget your password?” link. That leads you to a website where you can provide your email address. You will receive your username and password in the email address you have entered. If you wish to delete your entire account, please contact us a

If you have given your consent for using your personal data for marketing purposes, we ensure that you will not receive repetitive marketing messages or other information from us if you so wish: each marketing message from us contains information on how to let us know that you no longer wish to receive these messages. Please remember that you can also withdraw your consent from the service’s My account site at any time.

Also keep in mind that you have the right to file a complaint with the supervisory authority if you believe that we have not complied with the applicable data privacy requirements.



Strictly necessary cookies or other similar technologies refer to a technology that our website requires in order to function. We use cookies and other similar technologies also to even the load on the website and to ensure safety. These cookies and functionalities include
Name / Purpose of use / Supplier / Ensuring the website’s protection and functionality / Cloudflare Inc. / Enables the construction of dynamic search bars and applications / Google Inc. / Providing fonts for websites / Google Inc. / Providing fonts for websites / Google Inc.
Cookie used for consent managementTo store the selections you have made on the website and the consents for using cookies and other technologies / Vilkas Oy

Functional cookies and other similar technologies help us remember the choices you have made and your preferences when you visit our website. These kinds of cookies and other similar technologies enable certain features on our website, such as displaying videos or opening a chat window.
Name / Purpose of use / Supplier
Flowbox / Showing social media images and influencer content on the site / Flowbox AB
Google Tag Manager / Managing the website’s functionalities / Google Inc.
Facebook Connect / Enabling social media features on the website / Meta
Leadoo / Chatbot that guides website users to find the correct content / Leadoo Marketing Technologies Oy

These cookies and other similar technologies are used to collect and analyze data on how our website is used and what is the most browsed content on our website. We use this data for reporting, as well as developing communications and sales. 
Name / Purpose of use / Supplier
Google Analytics / Analytical data on website visitors / Google Inc.
Custobar /
Analytical data on website visitors / Custobar Oy

We use cookies and other similar technologies to identify you when you visit and navigate our website. We also use cookies to identify our loyal customers to provide interesting content and to provide offers for our loyal customers.
Name / Purpose of use / Supplier
Custobar / Management of customer data with which we identify users logged into the website and can target loyal customer messages / Custobar Oy
Meta Pixel /
Targeting advertising based on website visits / Meta


© Marttiini Oy, July 2022